Tuesday, October 07, 2008

Are You A Happy Face or Angry Face Car Buyer?

Over at Livescience is an article about a small study that was done to see what kind of cars people favorite. Seems that those who took part preferred cars that appeared dominant and angry as opposed to happy and friendly.


I don't really care what four-wheeled-vehicle gets me around as long as it's in good working condition. Maybe that's because my first car was an AMC orange Hornet. It looked just like this one. I thought it was great because I never had trouble finding it in a parking lot!


What about you?

Do you find this marketing trend has a psychological pull on your buying styles?


Are you more likely to fancy the silver BMW on the right or the silver Prius of the left?


33 comments:

~Just Me~ said...

I think I'm more of the left one. I'm a happy car person. lol.

~Miranda

Deb said...

Hey Miranda,
I can go either way. On a fun sunny day, I'd take the smiley car. On days that I'm feeling edgy would be the one on the right.

Lola Snow said...

I can't see any faces at all. I wonder what that says about me LOL! But there are some electrical plugs look like they are shocked.
Lola

xMeimi said...

I’d go with the one of the right side of the photo, but not because it seems angry or dominant. I just like it because it has a lot of detail, as opposed to the other car which is pretty plain looking.

Vesper de Vil said...

I would normally say the angry face car...but I love the Prius...so that one would win over most other cars.

OHN said...

Coming from the former owner of an orange pinto hatchback, I am not sure I should be allowed to have an opinion ;)

I have only a few criteria for any car I get in the future. It has to be good on gas mileage, have a sunroof, heated seats and cruise control. If it is a smiling car that's great but if those features are only on angry faces, well that will have to be :)

Kahless said...

I like the big macho car and a decent marque.

I drive a 4x4.

Clueless said...

I like happy front and back. I don't like angry cars, but also due to my history angry people scare me even if they are just a bit disappointed or frustrated. I wonder, if it corralates to how one deals and responds to happy and angry faces in general?

Angel Chasse said...

Hey ;)
I am Prius all the way, but in this particular situation I think its cuz I know that Prius(es)? get great gas mileage :) that makes my heart melt these days :) But I do see the smiling effect now that you mentioned it :)
I can always count on you to make me think. Thanks for that :)
Have a great evening!
Angel

Carie said...

wow...I guess I never thought about it...hmmm I love my truck, it doesn't look angry, but its not all that happy either lol...but I do think happy cars are way cuter :)

Kawana Aminata Oliver said...

OMG Deb I have actually thought about this. I am definitely a happy face car person.

Jade said...

I'm with you Deb, as long as its got 4 wheels and AC to beat the California heat I don't care what expression it has on its grill.

At the moment I'm driving a Toyota Avalon, a happy face car. It was given to me so as long as it doesn't look surprised I'm ok with it! ;-)

kenju said...

I have never considered the way a car looks from the front. I am usually more concerned with how it looks from the side, but more importantly, how much it costs!

The Lone Beader said...

I like my cars to look MEAN! Unless it's a Beetle - that's the only exception. :D

The Lone Beader said...

I forgot to add, the Hornet is cool! :D

Gary R. Schor said...
This comment has been removed by the author.
Gary R. Schor said...

I have a happy Honda!

phd in yogurtry said...

I like the BMW, I'm afraid. But I can't say I looked at the front of my car before I bought it. I was only interested in the 7-passenger angle. Sigh. No sleek beamer for this taxi mom.

ellesu said...

I go one way or the other depending on (fill in the blank), too.

The only two cars I've had a more than passing interest in are the Beetle and the Passat. Never got either one.

Anonymous said...

Hi Deb :)

I'd definitely take the happy car!

Donna

Barbara(aka Layla) said...

I'm like you in the car dept. I have a '99 Nissan that will last me at least another 5 years. I drive em till they die. I think I do prefer the Beemer if I could afford either and wasn't concerned about the environmental option.

Marie said...

Interesting! I never thought about in thoes terms before.

Health Psych said...

I'm with you. As long as the car is functional and safe, I don't really care what it looks like.

You made me think of my first car, a Tornado red Golf named Kylie - well, that was the number plate!

Battle Weary said...

I drive a Nissan versa (the 4-door hatchback). It's definitely a smilie car...a big toothy-grin smile! Don't really like the aggressive/mean looking cars...a little scary.

My first car was an avocado green, '70 chevy nova, it was 16 years old when my parents gave it to me (was my mother's). I hated it, but looking back, was probably a very good car for a newer driver! If I decided to drive too fast, it sucked up gas so fast you could actually see the gauge drop. And, it was basically a tank. I once went around a corner on some ice and hit a tree...the tree was dented but the car wasn't even scratched! I was going slow, but it was a BIG tree, would have expected something on the car. :P

Ms.L said...

I like the angry tough looking cars. But I'm not an angry tough person..at least I don;t think I am,lol. Right now our truck's front bumper is all sagging and it looks sad. I kinda feel sorry for it,lol

Vesper de Vil said...

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Teresa Lynne said...

I have never seen a car that looks like the one on the left? (Happy one). I always see cars that look like the angry one.

I could see the happy and angry scenario though within those pictures.

Personally, the so-called angry one is just a lot nicer, detailed, and edgey.

The happy one is boring, plain, and simple.

Wanda's Wings said...

Seems my car is not too happy. As long as it runs it's alright with me.

Sid said...

I've never stood in front of my car to see if it's happy or angry, and I certainly didn't stand in front of any of the cars I looked at before deciding which one to buy.

I personally think studies like these are crap, there is no merit whatsoever in the results. I prefer the Beemer, not cuz it's "angry", but because it's a well built machine that drives like a dream. Just wish I could afford to buy one!

Jedi Master Daryl said...

Hmm... I drive a Kia Rio, but not by choice. Don't know if that is happy or angry. Probably happy, since it is a meek car amongst gas-guzzling giants. If I'd have had a say in what car I drive, it would have been a Toyota Yaris, which is even a few feet smaller than my tiny Rio! :-)

Awake In Rochester said...

I like the BMW on the right. To me it looks a bit more like a sports car, and less boxy because of the lines.

You look like a Jaguar person to me. ;o) zooooooooom zoooooooom

Deb said...

Hey All,
Interesting to read your preferences and thoughts about this.

Kikolani | Poetry, Photography, Blogging Tips said...

My mom went with the Yaris because she thought it had a very happy personality, and didn't want me to get the Tacoma with the hood scoop (I think it's called at least) because it looked very ferocious. :)

~ Kristi