Active Life is an organization that advocates physical activity, good nutrition and the creating of a well balanced environment that supports healthy lifestyles. I am totally all for that.
In an effort to highlight obesity in children, they have launched an interesting advertising campaign.
More specifically a Barbie doll, a Superman doll and Playmobil Pirates.
Now, I can understand what the campaign is trying to do here. And there is no doubt that we've become less active and more sedentary. Our ancestors used to live most of their lives outdoors. Hunting. Gathering. Walking miles and such. We spend more time indoors now than outdoors. Hunting and gathering can be accomplished with the click of a button and a delivery to your front door. And the walking for miles things has gone by the wayside with the invention of the wheel.
So physical fitness continues to grow as a significant global concern. And props go out to the creative and artistic minds who think of advertising like this.
But I don't know how I feel about it. I mean, for starters, Barbie is an unrealistic toy to begin with. Her measurements are not attainable for any girl living in the real world. And Superman is, well, a guy with super powers. Not a real person. The Pirates are certainly more reality based, but maybe I'm just reading too much into things. It is a campaign geared for children and families.
What do you think?