Wednesday, May 24, 2006
Psychology of Shopping
Psychology is used in many ways. Here's something that I came across and thought I'd share. It's a short quiz on the psychology of shopping provided by the entertainment site, Queendom.com.
Which of the following fields determines if a retail store "works" or "doesn't work"?
_ Retail anthropology
_ Retail Psychology
_ Market Research
What color has market research found makes customers feel like spending money?
_ Dark green
_ Light purple
Upon entering a store, most shoppers head in what direction?
_ Straight ahead
_ It depends on the store.
Get your answers by taking the rest of the test here
A gigantic F.
I only got 3 answers correct....but I learned so much!