Saturday, October 10, 2009

Ralph, I Love You, But You're Kidding, Right?


I love Ralph Lauren's designs. They are classic, urban and pure Americana. But I think the Ralph Lauren company went overboard with reshaping model Fillipa Hamilton’s figure via photoshop for their recent marketing campaign.

Take a look and see the impossible body proportions.

I understand that designers think clothes looks better framed on thin figures, but promoting such unrealistic body images does great harm.

What do you think?



Update From Ralph Lauren Company :"For over 42 years we have built a brand based on quality and integrity. After further investigation, we have learned that we are responsible for the poor imaging and retouching that resulted in a very distorted image of a woman's body. We have addressed the problem and going forward will take every precaution to ensure that the caliber of our artwork represents our brand appropriately."