Identification technology AND a personality profile?
The EYES really do have it!
Thursday, June 28, 2007
The "Eyes" Have It
Sunday, June 24, 2007
Brazil Yogurt Shames Large Women

When I first saw this photo I thought, "Wow, what a beautiful woman." Tucked in the corner is a container of Fit Light Yogurt, manufactured in Brazil.
"How terrific. This must be another company showing how beauty comes in different sizes," I continued.
But as I read the tag line of the ad, my eyes widened in disbelief:"Forget about it. Men’s preference will never change. Fit Light Yogurt."
The ad campaign, which shows large women in famous cinematic poses, suggests that men wouldn't find this photo sexy.
Beauty and health advertisements often don't reflect reality. Advertisements like this are created to do one thing: convince you to buy a specific product...and to sell you this specific product, advertisers will often construct an emotional experience that looks like reality. [2] 
So the psychological message in this advertising campaign is that men are only attracted to a glamorous, thin, young female . . .see Mena Suvari in the original "American Beauty" image.
And if YOU are not thin or hollywood-glam, you should go out, buy this yogurt and make that transformation happen.
Well, I ain't buying it - the message or the yogurt!
And don't you either.
Vive la difference. THAT is reality.
Footnotes
[1] Fit Light Yogurt
[2] PBS: Eating Disorders
Note: 6/27/07 - additional photos added from Fit Light Yogurt Campaign:

Thursday, June 14, 2007
Managed, Uh I Mean, Mangled Healthcare
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Michael Moore's documentary "Sicko" is opening worldwide on June 29th. It is a movie that highlights the criminal and capitalistic aspects of healthcare in the United States, and those who suffer and die in its wake.
Nothing could be more disturbing than the following recent video. An emergency call was made from a California hospital waiting room as stunned witnesses reported how healthcare professionals were ignoring a woman as she died on the floor.
Edith Isabel Rodriguez, 43, died of a perforated bowel at Martin Luther King Jr.-Harbor Hospital. Her death was ruled "accidental" by the Los Angeles County coroner's office. Relatives said Rodriguez was bleeding from the mouth and writhing in pain for 45 minutes while she was at a hospital waiting area. Experts have said she could have survived had she been treated early enough.
The emergency operator said that what was going on was not "criminal". I couldn't disagree more. And her death was accidental? Hmmmm....I think not.
I know that this movie will raise much controversy, but it is a subject that needs to be highlighted. Trends show that fewer individuals are pursuing careers in health fields because of the restrictions from the industry of managed healthcare. The reasons: lower salaries, longer hours and loss of professional freedom.
Last year, I made the lowest annual salary in my twenty year career as a healthcare professional. I saw many patients at a low fee or pro bono because I wouldn't allow managed care to dictate how treatment should proceed. Fortunately, my husband's income helped to ease the financial stress.
I am happy with my professional choices and I can sleep at night.
I wonder how executives and employees at managed healthcare agencies sleep?
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Monday, June 11, 2007
Autism and Denial
Monday, June 04, 2007
Genes And Bipolar Disorder
U.S. scientists have discovered bipolar disorder -- also known as manic-depression -- might actually be polygenic (a disease caused by an interaction of genes in more than once place in the body).









