Wednesday, May 24, 2006

Psychology of Shopping



Psychology is used in many ways. Here's something that I came across and thought I'd share. It's a short quiz on the psychology of shopping provided by the entertainment site, Queendom.com.


Which of the following fields determines if a retail store "works" or "doesn't work"?

_ Retail anthropology
_ Retail Psychology
_ Marketing
_ Market Research


What color has market research found makes customers feel like spending money?

_ Red
_ Dark green
_ Light purple
_ Neutrals


Upon entering a store, most shoppers head in what direction?
_ Left
_ Right
_ Straight ahead
_ It depends on the store.



Get your answers by taking the rest of the test here


My grade?
A gigantic F.
I only got 3 answers correct....but I learned so much!

Reference
Queendom.com/